Reno and Sparks Nevada
The suburban and outer areas of Reno are booming. Much of the new growth is being driven by companies establishing low cost operations outside of higher cost California. However Reno's traditional tourist and gambling economy has been suffering. Native American casinos in California increasingly compete with Nevada casinos for gamblers. The gambling industry in Reno has also been consolidating and modernizing. Smaller casinos and motels have suffered as a result. 4th Street and Victorian Avenue from Reno to Sparks used to be the main East West highway through Reno and Sparks. Interstate 80 is the new East West route. 4th and Victorian are littered with remnants of mid-century highway culture from their former lives. The many motels on this strip are now occupied by transients or in some cases are boarded up. A few of the smaller casinos in downtown Reno have also recently closed because of the local economic transition.
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